Crypto Influencers

With the rise of social media marketing, the word “influencer”, originally used to describe people with power and influence especially in politics and religion, has come to describe well-known users on Instagram, TikTok, Facebook, Twitter, Youtube, and other social media who have a dedicated following and who, through their social media activity, influence the opinions and decisions of those who follow them. Influencers are seen as guides and opinion leaders and have proven to be a powerful asset for all kinds of businesses to showcase their brands, products, and services to large audiences.

Social media influencers take different forms. We have Instagram models who mainly partner with fashion brands, bloggers and YouTubers who analyze and review various products, and many more. Then we have professional figures who use their expertise to shape the opinions of others. These may include politicians, business owners, athletes, etc. Such influencers partner with businesses and brands to give them an advantage in the market by advertising their products to millions of followers and potential customers on social media.

What Is Crypto Influencer Marketing?

Influence marketing in general is a type of social media marketing that uses endorsements and product mentions from influencers who are viewed as experts within their niche. Crypto influencer marketing is such marketing where the influencer’s niche is cryptocurrencies, NFTs, blockchain technology, etc.

With the rise in popularity of NFTs, cryptocurrencies, and blockchain technology, the crypto market has seen a surge in the number of crypto influencers. Whether seasoned crypto enthusiasts, early adopters of crypto, or just regular influencers with no prior connection to crypto, this new breed of influencer has proven to be an invaluable resource for companies and crypto project runners wanting to publicize their decentralized products.

A typical crypto influencer marketing deal goes as follows: a crypto project contacts an influencer to negotiate product mentions or listings within the influencer’s content. The project thereby ensures the instant promotion of their product to the influencer’s thousands or millions of followers.

An influencer’s opinion is very valuable to their audience. And getting them to talk about your product makes for good marketing. However, an influencer can have millions of followers, but if they are not the right audience for your particular product, then you won’t get much from that partnership. This is especially true for crypto products and NFTs. Therefore, to reach the right audience, you need the right influencer. A crypto influencer marketing agency is especially suited for the task of finding the right influencer with the right audience that matches your product.

How Influencer Marketing Works In Crypto

The crypto influencer marketing approach has been used effectively by crypto projects to generate hype for their projects and attract funding from prominent individuals. This was especially the case during the ICO boom of 2017-18 where actors, singers, athletes, and others drove liquidity attraction to various projects just by their presence and endorsements, despite having no prior connection to the crypto market.

There is no question that proper crypto influencer marketing can have a great impact on community building for any crypto project provided the correct influencers are chosen for the task. The popularity of crypto and NFTs has led to such an increase in the number of crypto-specialized influencers offering crypto-tailored promotion services, that it can be a challenge to choose the right influencer for a project.

Choosing The Right Crypto Influencer

How do you choose the right influencer for your crypto project? You will need to shortlist influencers who specialize in the crypto market and have the right audience for it. Then analyze their follower count, conversion stats, and other statistics to make sure they are the right fit for your project. This could be a daunting and time-consuming task. That’s where Traffus.io comes in.

What We Offer

Traffus.io is a crypto influencer marketing agency with years of experience in the crypto space. We have multiple lists of influencers for all sorts of projects and our team of professionals will help you select the right influencer for your particular project and fast-track it to success with one of the most modern and effective forms of advertising and promotion on the crypto market. As evidenced by numerous testimonials, Traffus.io professionals employ a client-oriented approach to ensure that clients’ projects receive the best audience and liquidity possible.

Conclusion

For your crypto project to reach millions of potential customers, you need to engage the services of an influencer. Traffus.io professionals are properly-suited to negotiate the best terms and find you the best influencer with the right profile and audience for your particular project.