Google Ads for

The client:

Client’s request: get maximum leads from Google Ads who will buy paid subscription for their trading signals

What has been done: as you know the main problem with crypto campaigns is to pass moderation since “crypto” has been banned in 2018. So we decided to use old google accounts, which were spent in total over 25,000$.

  • competitor analysis
  • picking up relevant keywords
  • creating ads campaign
  • connection with google analytics
  • creating goals in it

Once we have realised that it was hard to compete with leaders such as Etoro and Plus500, we concentrated on ads quality, did many A/B tests and finally got a good CTR.

Also we used automatic strategy aimed at conversions. As the result, price of conversion had dropped significantly.

We got 1007 leads, 70 people paid at least 1 month

Starter – 30

Premium – 23

Ultimate – 17

Total amount of deposits got 22.480$

45 out of 70 continued the subscription.

10 people granted money control according to the following packages.

Basic – 5

Advanced – 3

Comprehensive – 2

Total profit for Account Management got 30.000$

Total ROI for both services got 337%.

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