Google Ads for

The client:

Client’s request: get maximum number of token sales.

What has been done: first, together with the client we made a list of possible keywords for the advertising campaign. We decided to use such words as «nft», «buy nft token» and other modifications, but they did not produce the desired result. So it was decided to use investment keywords. Then we went through the moderation again, bypassing the lock.

The ads also successfully passed moderation. By using the feature «keyword insertion» we got a high ad quality score and maximum relevance to search queries.

Final results:

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